Clarins

Raise the digital literacy of the management teams

  • OUR AMBITION ​
    • In partnership with CCM Benchmark, raise the digital litracy of the management teams focusing on optimized customer journey and point of sales digitalization
  • OUR APPROACH 
    • Educational engineering : definition of learning goals, duration and expected results, 
    • Personalized content creation meeting the targeted  audience needs. 
    • Facilitation of the training modules (theory, case studies, workshops et individual follow-up), 
    • Training of the management teams (Marketing, Finance, HR, Operations…).
  • BENEFIT 
    • Acculturation around omnichannel strategies.
    • Identification of improvement opportunities to delight the customer and to address pain points.