Launch of an Innovative multimedia application for in-flight passengers entertainment

• Our Ambition

• • To determine the expectations of B2B target of the proposal (advertisers – marketing department). 
  • To transform client’s specific needs into impacting roadmap.

• Our Approach

• • Audit and benchmark the brand to be ecosystem. 
  • Qualitative marketing research.
  • 10 face-to-face in-depth individual interviews. 
  • A unique method for calculating the ROI of the proposal.

• Benefits

• • Successful identification of motivation levers and key criteria of competitive differentiators.
  • Tailored proposal meeting target expectations. 
  • Development of commercial tools (arguments, positioning, etc.).